Your Law Firm SEO Audit Checklist
Use this checklist to audit your law firm's SEO and identify quick wins. These 50 points cover technical SEO, on-page optimization, local SEO, and link building. Work through them systematically to strengthen your website's search visibility.
Technical SEO (10 Points)
1. Website loads in under 2 seconds. 2. Mobile-responsive design. 3. SSL certificate (HTTPS). 4. Clean URL structure. 5. XML sitemap exists. 6. Robots.txt is configured. 7. No duplicate content issues. 8. Internal linking structure is logical. 9. Schema markup implemented. 10. No broken links on your site.
On-Page Optimization (15 Points)
11. Title tags under 60 characters with keywords. 12. Meta descriptions under 160 characters. 13. H1 tag on every page. 14. H2/H3 hierarchy used. 15. Keywords naturally in first paragraph. 16. Images have alt text. 17. Average word count 800+ for practice area pages. 18. Internal links to related pages. 19. Canonical tags on duplicate pages. 20. Clear calls-to-action above the fold. 21. Phone number prominently displayed. 22. Contact form easily accessible. 23. Attorney bios with expertise. 24. Practice area pages are comprehensive. 25. Blog updated regularly.
Local SEO (10 Points)
26. Google Business Profile claimed. 27. All GBP fields complete. 28. Local phone number used. 29. Physical office address listed. 30. 50+ GBP photos. 31. NAP consistent across web. 32. Directory listings (Avvo, BBB). 33. Local citations built. 34. Google reviews being generated. 35. Review responses written.
Authority & Links (10 Points)
36. Legal directory listings. 37. Bar association links. 38. Local business citations. 39. Quality backlinks earned. 40. No spammy link sources. 41. Competitor backlinks analyzed. 42. Content others want to link to. 43. Press mentions earned. 44. Guest posts published. 45-50. Ongoing link building strategy documented.
Learn More at The SEO For Law Firms